Elevates DeWalt’s Battery-Powered Outdoor Power Equipment with Standout Retail Displays

DeWalt, a globally recognized leader in power tools, approached TRSTY Media to design and implement a retail display strategy for their innovative line of battery-powered outdoor power equipment, including trimmers, blowers, and chainsaws.

With a goal to boost brand presence and sales in both big box retailers and specialty retailers, DeWalt needed standalone displays that would captivate shoppers, highlight product benefits, and integrate seamlessly into diverse retail environments. TRSTY Media delivered a total marketing solution—combining strategic design, branding, and promotional support—to make DeWalt’s cordless outdoor lineup impossible to ignore.

DeWalt’s battery-powered outdoor power equipment faced stiff competition from gas-powered alternatives and other cordless brands in crowded retail spaces. The challenge was twofold:  

1. ‍Stand Out in Big Box Stores: Create bold, eye-catching displays that could compete for attention amidst thousands of SKUs in high-traffic retailers.  ‍
2. Adapt to Specialty Retail: Design flexible, scalable displays that resonated with knowledgeable customers and fit the smaller footprints of specialty stores.

Additionally, DeWalt needed the displays to educate consumers on the advantages of their 20V MAX* and 60V MAX* FLEXVOLT® battery systems—power, runtime, and eco-friendly performance—while reinforcing the brand’s “Guaranteed Tough” identity.

TRSTY Media leveraged its expertise in retail design, branding, and integrated marketing to craft a comprehensive solution:  

1. Custom Standalone Display Designs
   1. Big Box Retailers: TRSTY designed large-format, modular displays with vibrant yellow-and-black DeWalt branding, interactive touchpoints (e.g., QR codes linking to demo videos), with a mix of Gondola Displays and Stand-alone displays. DUe to the specialized focus of both the Consumer and Commercial lines, versions were created for both the 20V and the 60V product lines. The Yellow and Black displays ensured visibility from across aisles, and featured rugged, impact-resistant materials to mirror DeWalt’s durability ethos.
2. Integrated Branding & Messaging
   • TRSTY utilized the campaign theme—“Get More Done”—that tied the displays to DeWalt’s broader marketing efforts. Clear, concise signage emphasized key selling points: “Gas-Free Power,” “Longer Runtime,” and “Built for the Toughest Jobs.”  
   • Product-specific graphics showcased real-world applications

The standalone displays not only showcased DeWalt’s cutting-edge technology but also solidified its position as a trusted leader in cordless outdoor solutions.